One person won’t make a difference


This is not true. One person can make a huge difference.

In a lifetime, each of us will eat more than 7,000 animals1 so simply by choosing to stop, a lot of lives are spared. Being vegan is also the single biggest thing we as individuals can do to reduce our impact on the planet, according to Oxford University research.2 And as for our own health, it could mean the difference between dancing at our grandchildren’s wedding and having a heart attack, aged 40.

Our impact is magnified further because we are not going vegan in isolation. It’s the same when we drop a dollar into a charity box. We don’t think our dollar will change the world but when it joins with millions of other people’s dollars, wow! Then we are in business!

And millions of people are choosing to eat only animal-free foods, with each one influencing and inspiring others to do the same. And that ball is really starting to roll. Sales of pork and beef have been in steady decline since the 1970s3 while milk has been on a downward trajectory for a decade.4 A recent report by The Economist suggests that a quarter of 25- to 34-year-old Americans now say they are vegetarian or vegan,5 while one in three American households purchase plant milks6 and 12 percent of households purchase plant-based meat.7 The same is happening all over the world – in Canada8, the UK9, Germany10 and Australia.11

Together we are powerful, but it requires all of us to play our part.

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