Million Dollar Vegan is a campaign seeking to raise awareness of some of the world’s most pressing issues, and to tackle them by engaging with world leaders, institutions and individuals, and inspiring positive dietary change.

Our Aim

We aim to inspire people to make more conscious, sustainable and benevolent choices, to turn their attention to the abundance of plant-based foods available to them, and to adopt a plant-based diet.

We are proudly supported by

  • Paul McCartney

    Singer / Songwriter

    Paul McCartney is a British singer, songwriter, composer, multi-instrumentalist, poet, and painter, whose work with The Beatles and beyond led to worldwide acclaim. He is also an ethical vegetarian.

  • Woody Harrelson


    Woody Harrelson is an American actor, comedian, and playwright whose role in Cheers in the 1980s led to worldwide fame. Woody has long been an advocate for veganism.

  • Moby

    Singer / Songwriter

    Moby is an acclaimed musician, animal rights activist and author. He has sold over 20 million records worldwide.

  • Mena Suvari


    Mena Suvari is an American actress, fashion designer, model and vegan activist who first rose to fame for her roles in the 1999 films American Pie and American Beauty.

  • Joaquin Phoenix


    Joaquin Phoenix is a world-famous American actor and a vegan. Best known for his roles in Walk The Line and Gladiator, he also narrated Earthlings - about humanity’s use of animals.

  • Evanna Lynch


    Evanna is an actress and vegan activist. She is the co-founder of Kinder Beauty Box and creator and host of vegan and animal rights podcast, The ChickPeeps.

  • Chris Packham

    Wildlife Presenter

    Chris Packham is a British naturalist, television presenter, writer, photographer, conservationist and filmmaker. He campaigns for the sustainability of the planet and for the kinder treatment of animals.

  • Benjamin Zephaniah


    Benjamin Zephaniah is an internationally-acclaimed performance poet, an author, musician, kung fu expert and vegan

  • George Monbiot

    Environment Writer

    George Monbiot is a British writer known for his environmental activism. He regularly writes about the damage caused by animal agriculture and advises people to drop meat and dairy.

  • Oli Sykes

    Singer / Songwriter

    Oli Sykes is an English musician, singer, songwriter, entrepreneur and clothing designer, best known as the lead singer in Bring Me the Horizon. He owns a vegan bar in Sheffield.

  • Chris Smalling


    Chris Smalling is an English footballer who plays for Manchester United and the English national team.

  • Philip Wollen


    Philip Wollen is an Australian philanthropist and the former vice-president of Citibank. Through his organisation the Winsome Constance Kindness Trust, he provides support to more than 500 charities.

Our Beginnings

Million Dollar Vegan was launched in February 2019, with our first campaign designed to encourage the Pope – and others – to try vegan for Lent. Climate change, species loss, antibiotic resistance, deforestation, animal suffering and human diseases connected to dietary choices are devastating global issues that require immediate action. For the sake of the planet, people and animals, Million Dollar Vegan is working to effect change on a global level. To that end, it has staff in 15 countries: USA, Canada, Mexico, Brazil, Argentina, Peru, Chile, Australia, India, Germany, France, Spain, Portugal, Italy and the UK.

Meet the team

  • Matthew Glover


    Matthew created the online Veganuary campaign, which has seen more than 250,000 people try vegan for January. He now aims to magnify his impact and create global change.

    Favourite Food

    Vegan fried chicken and chips

  • Jane Land


    Jane co-founded Veganuary in 2014 with the aim of making veganism accessible for all. A former English teacher, Jane says: ‘being vegan isn’t about perfection; it’s about compassion.’

    Favourite Food

    Fresh bread straight from the oven with melted vegan butter

  • Caroline Burgess-Pike

    International PR Manager

    Caroline is a PR specialist who has worked with several vegan brands and animal charities. She has been vegan for three years, and in her spare time is Mum to a daughter and two rescue dogs.

    Favourite Food

    Thai red curry with crispy tofu, peanut butter ice cream

  • Christopher Shoebridge

    Video Manager

    Christopher is a photographer and filmmaker who works with many non-profits specialising in animal protection and veganism. He has been vegan for ten years.

    Favourite Food

    Buddha bowl with satay sauce

  • Naomi Hallum

    US Campaign Manager

    Naomi is a marketing and events specialist with a background in plant-based nutrition. She became vegan after watching the documentary Cowspiracy, and organised Virginia’s first medically-accredited plant-based health conference in 2018.

    Favourite Food

    Artichoke paella or mushroom wellington with crispy roast potatoes

  • Kate Fowler

    UK Campaign Manager

    Kate has been vegan for 25 years. She has worked on numerous media and political campaigns, including exposing the suffering of farmed animals at slaughter.

    Favourite Food

    Chilli non carne with nachos

  • Meaghan Kavanagh

    Canada Campaign Manager

    Meaghan’s background is in nutritional science. She works with researchers exploring the health benefits of plant-based diets. She believes that a healthier diet is also a kinder, more sustainable one.

    Favourite Food


  • Jessica Gonzalez

    Mexico Campaign Manager

    Jessica has been campaigning for animals for the past seven years. She organised Mexico’s first conference on marine mammals in captivity, and has been vegan for four years.

    Favourite Food

    Ceviche de palmitos, scrambled tofu a la Mexicana, and chocolate mousse

  • Jéssika Oliveira

    Brazil Campaign Manager

    Jessica is a campaigns, marketing and media expert who has worked with Greenpeace Brazil and Amnesty International. She believes that eating is a political act.

    Favourite Food

    Mushroom stroganoff, fried potatoes, spaghetti and cake

  • Jacqueline Guzmán

    Argentina Campaign Manager

    Jacqueline is an English teacher and Philosophy student. She has been an animal rights activist for a year, and worked on the translation of the powerful documentary Dominion.

    Favourite Food

    Pizza with tofu cheese and mushrooms (and anything with lentils on!)

  • Linda Obregón

    Peru Campaign Manager

    Linda is a strategist and food innovation expert. She founded Foodture, a plant-based meal replacement, with customers such as Unilever. Alumni from Start-Up Chile, MIT Bootcamps and Y Combinator Start-Up School.

    Favourite Food

    Pesto spaghetti with huancayo-style potatoes

  • Katrina Fox

    Australia Campaign Manager

    Katrina is a journalist and PR consultant who has written for a broad range of print and online media in the UK, US and Australia. She is the founder of VeganBusinessMedia.com.

    Favourite Food

    Mac and cheese

  • Jessica Cotton

    Australia Social Media Specialist

    Jess is a professionally trained journalist and experienced publicist, working with leading vegan food brands and non-profit organisations in Australia. Jess is also the creator of VeganNews.com.au.

    Favourite Food

    Her husband’s chickpea and lentil curry (with pumpkin pastry puffs!)

  • Subru Santakumar

    India Campaign Manager

    Subru is a digital marketing consultant and an award-winning filmmaker. He spends his free time rescuing animals and mentoring new vegans, and serves on the boards of two wildlife rescue centres.

    Favourite Food

    Poha chutney, dosa, and vada

  • Ria Rehberg

    Germany Campaign Manager

    Ria has worked as co-executive director for Animal Equality Germany for the past six years and has been named ‘one of 25 women making the world a better place’. In her free time, she enjoys cuddles with her rescue dog and two cats.

    Favourite Food

    Veggie burger

  • Flavien Bascoul

    France Campaign Manager

    Flavien has a background in education and journalism. He has been part of the farm animal welfare movement and French vegan advocacy network since 2010.

    Favourite Food

    Butternut squash risotto, spinach lasagne, lentil soup, garlic bread

  • Rita Parente

    Portugal Campaign Manager

    Rita is a graphic designer, an illustrator and a food stylist who has worked on a number of cookbooks, including her own vegan recipe book. She is currently involved in several projects that aim to promote a plant-based, sustainable lifestyle.

    Favourite Food

    Anything wrapped in vegan puff pastry, whether sweet or savoury

  • Paula González

    Spain Campaign Manager

    Paula hasn't eaten animals in 14 years. She's a communication and oratory consultant
who writes in different media and sometimes teaches at universities. She's worked with animal rights charities for more than a decade.

    Favourite Food

    Crisp sweet potatoes and some nice fresh bread with tomato, garlic and olive oil

  • Steph Rivetti

    Italy Campaign Manager

    Steph is a marketing and communication strategist, and a food and beverage innovation expert. She has been meatless for over 18 years and vegan for 10. She has been an animal rights activist since she was 17 and got to know the horrors of vivisection and animal testing.

    Favourite Food

    Home made seitan beer stew and baked potatoes with fresh rosemary and Italian olive oil

Try Vegan For Lent

Get the Vegan Starter Kit