The challenge is onStart your vegan journey today by taking our free 31-day pledge

Why?

The consumption of animal products is fueling health problems across the world. Heart disease, obesity, type 2 diabetes, stroke and some cancers are directly connected to what we eat, and they cost people their health, their well-being and even their lives.

Feel like a million dollars?

If you’re struggling with obesity, heart disease, high blood pressure, diabetes or cancer, you’re not alone. Millions of people are struggling with severe health issues and it can feel like your life and your well-being are out of your control. Check out the stories of people just like you who made the decision to go plant-based... you’ll see it completely changed their lives.

Get Inspired

Start your vegan journey here

  • Vegan Starter Kit

    Our Vegan Starter Kit provides all the info you need in bite-sized pieces, including meal plans ideas, nutrition facts, where to eat out, tips on getting started and answers to all those tricky questions.

  • Recipes

    Eating healthy has never tasted so good! Try out some of our very favorite recipes including flavor-packed snacks, mid-week meals and some utterly delicious desserts.

  • Health & Nutrition Guide

    Eating a whole food plant-based diet is proven to reduce the risk of suffering some of our biggest killers. Jump in to this easy-to-digest guide on what makes a vegan diet so great for our health.

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  • Dr. Dean Ornish

    Physician, President: Preventive Medicine Research Institute (PMRI)

    Dr. Ornish is one of the most prominent scientific researchers and clinical professors in the world, and his plant-based lifestyle program can effectively treat and reverse heart disease in just nine weeks.

  • Dr. Joel Kahn

    Heart Surgeon and Cardiology Specialist

    Known as “America’s Healthy Heart Doc,” Dr. Kahn has treated thousands of heart attacks and views a plant-based diet as our most powerful form of preventative medicine.

  • Dr. Michael Greger

    Physician, Founder of NutritionFacts.org

    Dr. Michael Greger is a trailblazing physician and famed speaker on nutrition, food safety, and public health. His book, How Not to Die, is a New York Times Best Seller.

  • Dr. Neal Barnard

    Physician, President: Physicians Committee for Responsible Medicine (PCRM)

    Dr. Barnard, an expert in nutrition as medicine, has written several bestselling books on the effects of diet in relation to diabetes, body weight, and chronic pain.

  • Dr. Garth Davis

    Bariatric Surgeon and Weight Loss Specialist

    Dr. Garth Davis frequently lectures on the importance of a plant-based diet. His acclaimed book, Proteinaholic, explores how our unhealthy obsession with animal protein is killing us.

  • Dr. Angie Sadeghi

    Gastroenterology Specialist

    Dr. Sadeghi advocates for the elimination of all animal products from the diet of anyone suffering from inflammatory bowel disease or other gastrointestinal issues.

  • Dr. Caldwell B. Esselstyn

    Cardiologist, Surgeon, Olympic gold medalist, Vietnam veteran

    Dr. Esselstyn is best known for pioneering the treatment and reversal of cardiovascular disease through a whole food plant-based diet.

  • Dr. Milton Mills

    Critical Care Physician, Educator

    Dr. Mills is a sought-after speaker on the widespread benefits of plant-based eating and the detrimental health consequences of consuming dairy.

  • Dr. Michael Klaper

    Physician, Educator

    The world-renowned Dr. Klaper has practiced medicine for more than 40 years and is a leading educator in applied plant-based nutrition and integrative medicine. 

  • Dr. John McDougall

    Physician, Founder: The McDougall Program

    Dr. John McDougall is a pioneering doctor and sought-after speaker on plant-based nutrition, weight-loss and chronic disease reversal.

  • Dr. T. Colin Campbell

    Nutritional Biochemist, Author: The China Study

    T. Colin Campbell, PhD, has been dedicated to the science of human health for more than 60 years and is a founding father of the whole food plant-based movement.

  • Dr. Ayesha Sherzai

    Neurologist, Director: Alzheimer’s Prevention Program

    Drs. Dean and Ayesha Sherzai wrote The Alzheimer’s Solution: a scientific explanation of how plant-based eating can help to prevent and reverse the symptoms of Alzheimer’s and other diseases of the brain.

  • Dr. Columbus Batiste

    Chief of Cardiology: Kaiser Permanente Riverside Medical Center

    ‘Healthy Heart Cardiologist’ Dr. Columbus Batiste endorses a holistic approach to health care, emphasizing vegan nutrition, stress reduction, and exercise.

  • Dr. Cyrus Khambatta

    Nutritional Biochemist, Co-founder: MasteringDiabetes.org

    Dr. Khambatta, a type 1 diabetic, educates people with all forms of diabetes on how to reverse insulin resistance through plant-based eating. 

  • Dr. David Jenkins

    University Professor of Nutritional Sciences

    Dr. Jenkins famously developed the Glycemic Index and advocates that adopting plant-based vegan lifestyle is the absolute best choice for both human and planetary health.

  • Dr. Dean Sherzai

    Neurologist, Director: Alzheimer’s Prevention Program

    Drs. Dean and Ayesha Sherzai wrote The Alzheimer’s Solution: a scientific explanation of how plant-based eating can help to prevent and reverse the symptoms of Alzheimer’s and other diseases of the brain.

  • Dr. Kim Williams

    Chief of the Division of Cardiology - Rush University Medical Center

    Cardiologist Dr. Kim Williams is a plant-based advocate and pioneering leader in the movement to modernize how we treat, avoid, and prevent chronic diseases.

  • Dr. Pamela Popper

    Naturopath, Director of Wellness Forum Health

    Dr. Popper is a public policy expert working to expose the public health truths that health organizations, government agencies, pharmaceutical companies, and agricultural organizations often try to withhold.

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