Why?
Animal farming is a leading driver of climate change, deforestation, and species loss. It pollutes land, waterways, and air, and is so wasteful of food that we will struggle to feed a growing population, while it also causes suffering to billions of farmed animals. For the sake of animals, all people, our future, and this planet, we are calling on world leaders to demonstrate leadership on these issues by promoting a vegan diet.
Try vegan today
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Get the answers
Where do I get my protein? Is soy bad for me? Do fish feel pain? Our Vegan Starter Kit will answer all of these questions and more.
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Get the skills
Our Vegan Starter Kit lists the very best recipe blogs, cooking channels and cookbooks to help you get creative and embrace all things plant-based.
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Get inspired
Being vegan is about celebrating life. Our Vegan Starter Kit contains delicious meal ideas, inspirational stories, must-read books, our favorite vegan products, the best social media accounts to follow, and life-changing films to see!
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Paul McCartney
Singer / SongwriterPaul McCartney is a British singer, songwriter, composer, multi-instrumentalist, poet, and painter, whose work with The Beatles and beyond led to worldwide acclaim. He is also an ethical vegetarian.
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Woody Harrelson
ActorWoody Harrelson is an American actor, comedian, playwright and three-time Academy Award nominee. Woody has long been an advocate for veganism.
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Moby
Singer / SongwriterMoby is an acclaimed musician, animal rights activist and author. He has sold over 20 million records worldwide and owns a vegan restaurant in Los Angeles.
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Mena Suvari
ActorMena Suvari is an American actress, fashion designer, model and vegan activist who rose to fame for her roles in the 1999 films American Pie and American Beauty.
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Joaquin Phoenix
ActorJoaquin Phoenix is a world-famous American actor and a vegan. Best known for his roles in Walk The Line and Gladiator, he also narrated Earthlings - about humanity’s use of animals.
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Evanna Lynch
ActorEvanna is an actress and vegan activist. She is the co-founder of Kinder Beauty Box and creator and host of vegan and animal rights podcast, The ChickPeeps.
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Philip Wollen
PhilanthropistPhilip Wollen is an Australian philanthropist and the former vice-president of Citibank. Through his organisation the Winsome Constance Kindness Trust, he provides support to more than 500 charities.
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Benjamin Zephaniah
PoetBenjamin Zephaniah is an internationally-acclaimed performance poet, an author, musician, kung fu expert and vegan
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Ricky Kej
Music Composer & ProducerRicky Kej is an Indian composer, music producer and environmentalist. In 2015, he won a Grammy at the 57th Annual Grammy Awards for his album Winds of Samsara, a collaboration with South African flautist Wouter Kellerman, in the Best New Age Album category
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Oli Sykes
Singer / SongwriterOli Sykes is an English musician, singer, songwriter, entrepreneur and clothing designer, best known as the lead singer in Bring Me the Horizon. He owns a vegan bar in Sheffield, UK.
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Morgan Mitchell
Olympian AthleteMorgan Mitchell is an Australian sprinter specialising in the 400m. She competed at the Rio Olympics and is vegan.
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Chris Packham
Wildlife PresenterChris Packham is a British naturalist, television presenter, writer, photographer, conservationist and filmmaker. He campaigns for the sustainability of the planet and for the kinder treatment of animals.
