The challenge is onStart your vegan journey today by taking our free 31-day pledge


The consumption of animal products is fueling health problems across the world. Heart disease, obesity, type 2 diabetes, stroke and some cancers are directly connected to what we eat, and they cost people their health, their well-being and even their lives.

Feel like a million dollars?

If you’re struggling with obesity, heart disease, high blood pressure, diabetes or cancer, you’re not alone. Millions of people are struggling with severe health issues and it can feel like your life and your well-being are out of your control. Check out the stories of people just like you who made the decision to go plant-based... you’ll see it completely changed their lives.

Get Inspired

Start your vegan journey here

  • Vegan Starter Kit

    Our Vegan Starter Kit provides all the info you need in bite-sized pieces, including meal plans ideas, nutrition facts, where to eat out, tips on getting started and answers to all those tricky questions.

  • Recipes

    Eating healthy has never tasted so good! Try out some of our very favorite recipes including flavor-packed snacks, mid-week meals and some utterly delicious desserts.

  • Health & Nutrition Guide

    Eating a whole food plant-based diet is proven to reduce the risk of suffering some of our biggest killers. Jump in to this easy-to-digest guide on what makes a vegan diet so great for our health.

Take part and try vegan for 31 days

Try Vegan