Animal farming is a leading driver of climate change, deforestation, and species loss. It pollutes land, waterways, and air, and is so wasteful of food that we will struggle to feed a growing population, while it also causes suffering to billions of farmed animals. For the sake of animals, all people, our future, and this planet, we are calling on world leaders to demonstrate leadership on these issues by promoting a vegan diet.

Would you go vegan for a million dollars?

More importantly, would you go vegan to save the planet? Scientists report we have two years to halt mass biodiversity loss and 12 years to prevent catastrophic climate change. You can be part of the solution, and isn’t that better than money?

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  • Get the answers

    Where do I get my protein? Is soy bad for me? Do fish feel pain? Our Vegan Starter Kit will answer all of these questions and more.

  • Get the skills

    Our Vegan Starter Kit lists the very best recipe blogs, cooking channels and cookbooks to help you get creative and embrace all things plant-based.

  • Get inspired

    Being vegan is about celebrating life. Our Vegan Starter Kit contains delicious meal ideas, inspirational stories, must-read books, our favorite vegan products, the best social media accounts to follow, and life-changing films to see!

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